Let's

Mickey.

I’m

Play It!

Moore.

Let's chat!
A woman with long, wavy brown hair and a man with a shaved head, both smiling, posing together against a neutral background. The woman is standing with her arm resting on the man's shoulder, and the man is seated in a suit with a light blue shirt.

Li and Mickey.

I've been a college honor student and a meth addict.


I've owned and operated an underground gambling room and led a successful Rotary service project.


I've been broke and dependent on my mother and today I'm a millionaire.


I've been fired by three casinos in three states and every time I turned it into an opportunity.

The story so far

How I got here

My parents owned strip clubs, so I grew up in the adult entertainment industry. My father was a hard-drinking Navy veteran with a nasty streak who was convicted of manslaughter. My mother went from go-go dancer to successful entrepreneur.

One of my brothers later killed our stepfather, and both of my brothers eventually went to federal prison.

I was no angel.

After the killing, I entered a period of my life that we'll call "the culture" — a world of drugs, gambling, hustling, and crime. In time, I had developed a full-blown meth habit and was ashamed of what I had become. That's when I was introduced to personal development principles.

I immersed myself in an entirely new way of thinking and being. I got involved in direct sales, became president of a respected business organization, and became a committed Rotarian. I had basically transformed my life. But then the culture resurfaced, and I fell off the cliff into the depths of meth use.

This time I was truly desperate and afraid of what was happening to my life, and I knew I had to physically remove myself from the culture.

Two people sitting at a poker table in a crowded casino or event. The man on the left is wearing a cowboy hat and a red shirt, and the woman on the right is wearing a purple jacket with a scarf. They are smiling and appear to be enjoying their time. In the background, there are many other players, some wearing masks, and large screens displaying images and information.

Casino dealing became my escape.

After dealing in casinos in Oklahoma for a few years, I still hadn't shaken the culture. But in 2008, I took a job at the Hard Rock in Tampa and left the culture behind for good. Almost immediately, I met the woman of my dreams, and together we built a real estate portfolio that includes a home in the Colorado Rockies, a waterfront fourplex in Clearwater Beach, a home on 2.3 acres, and two other single-family homes.

But throughout all that personal and financial success, I still had a lingering problem: alcohol. Finally, in 2025, a DUI arrest and a short jail stint forced me to confront the contradiction I was living.

I gave up alcohol. Now it's time to truly create the complete life that I am committed to.

A smiling couple taking a selfie outdoors near a large tree in a forested area by a lake or river.
A smiling woman holding a small, gray puppy with a pink bow, standing next to a man with a short haircut, both smiling at the camera.
A smiling woman and a smiling man are posing for a photo indoors. The woman has shoulder-length brown hair and is wearing a sleeveless red top. The man has short light brown hair, is wearing a red sports jersey with the word 'SPOKANE' and the number 0 on it, and is standing close to the woman.

Life with Li.

A waterfront house with a dock, small patio, and Adirondack chairs, surrounded by palm trees and neighboring white houses.
A two-story house with a porch and a balcony, surrounded by trees and a garden with flowers, under a bright blue sky with a few scattered clouds.
An aerial view of a house with a red-tile roof, surrounded by lush green trees and a spacious backyard. The backyard has a concrete driveway, small garden beds, and an enclosed swimming pool.

The turning point.

Why now?

Why now?

I decided in high school that I wanted to do something with my life that would have a positive impact on as many people as possible, but I had no idea what to do. Then a speaker came to my school and blew my mind. I remember thinking, "That's what I want to do. I want to make people feel the way he just made me feel."

That dream got lost during the dark years that followed. After discovering personal development, I remembered it. Since finally leaving the culture behind, that dream has been collecting dust on a shelf. Alcohol became both an excuse and a wall.

So, why now?

One time in college, I had a ten-page writing assignment due at 5 PM on the final day of the semester. I started writing at about 8 that morning, pumped out eight and a half pages, and got an A on the assignment and in the class. That may have been one of the worst lessons I ever learned. I could procrastinate until the last minute and still get rewarded.

At 57 years old, I'm at a crossroads, confronted with one of life's harshest realities: deadlines for dreams aren't manufactured by professors, and no one is going to set them for us.

A confident man with a friendly smile, wearing a dark checkered blazer, light blue shirt, and a watch, standing with arms crossed against a plain light gray background. Mickey Moore headshot

It's

5 o'clock.

The Philosophy

What does

Let's Play It!

mean?

A man with long, curly red hair and missing front teeth smiling with his arm around a woman with glasses, braids, and a checkered shirt. They are indoors near a computer monitor.

More than 20 years ago, I was using a shoebox and 3 × 5 index cards to organize my customers and prospects when my four-year-old nephew walked up. Looking at the box and the cards scattered around, he asked me what it was.

“It's a filing system," I told him.
“A filing system?"
“Yeah, a filing system."

He stared at it for a moment. Then he looked me dead in the eyes, as serious as could be, and said:

“Let's play it."

I remember thinking, Wow. He just unlocked a philosophy for living. Where I saw a cumbersome task, a four-year-old saw possibility. That's Let's Play It!

Let's Play It! isn’t about pretending everything is hunky-dory or that circumstances don’t matter, but subtle changes in perspective and attitude can have an extraordinary impact on what we do with what life puts in front of us.

let’s talk

Speaking. Podcasts. Interviews.
Collaborations. Possibilities.

Whatever brought you here, I'd love to hear from you.